In every location, Dance Trance classes are jam packed with students every night waiting for their next dose of hair-raising adrenaline. There are students of all ages participating in this all-out dance marathon. In any one class, you can find first time students and seasoned class veterans all dancing together and enjoying the heck out of their fitness class. It is really a unique experience.

That element of fun, the driving music, light effects and the fact that every class is different is what makes the class popular with fitness enthusiasts who may be bored with stepping up and down or dancng to the same type music every night. Dance Trance is a fitness class that uses choreographed dance routines to get the most out of a workout. It’s hard to explain the level of enthusiasm for this class, we suggest that you come in and experience it for yourself!

There are now Twenty Seven Dance Trance locations available throughout the United States and Canada with more on the way!

Jay Handline started the Dance Trance (DT) classes 16 years ago when he was tired of working out using the same steps, music & routines. He worked together with other well known choreographers across the nation trying to develop a successful program. His goal with Dance Trance was not to develop just a fitness class, but a movement that would resonate with students for the rest of their lives. Jay’s initial dance fitness program started in Birmingham, Alabama. It was a huge success. Jay says “The students were ready for new, innovative material that they could feel and made them think.” Jay worked hard to develop choreography into what is known as Dance Trance today. He created routines to new originally recorded music by the original artists. Eventually his Dance Trance program was the most popular class in the state. As the program grew, Jay created a team of instructors and choreographers that could work together. The introduction of new choreographers & instructors grew to make the class even more fun and unique.

After commuting for several years between Florida and Alabama class schedules, Jay and Beth decided to centralize the DT Operation. Jacksonville, Florida is now home base to all of the Dance Trance Studios across the country. Annual workshops and global events are held at this location. The DT program is extremely successful because of the large “team” of choreographers from all over the world that contribute to the program. This opens a door for a large variety of music and routines that are impossible to obtain with one instructor or just one studio. Dance Trance has the ability to offer new routines from different genres every week to our students, and that’s exceptional. All Dance Trance choreographers on our choreography team have their on flavor, so the range of music interest varies from Rock-N-Roll, Pop, Alternative to Hip Hop, Latin, Jazz and Funk.

What makes DT so popular? First, of course is the increasing interest in healthier lifestyles. You can’t open a newspaper or magazine or surf the web without seeing a new medical study indicating that being active in an ongoing fitness regimen will lead to a longer, healthier life. Second is the exhilaration from dance that creates an outlet for so many things.

Why do so many students choose Dance Trance? Many people choose Dance Trance (DT) because they aspire to the unique DT lifestyle. Students appreciate the “top shelf” studio, high standard of operating excellence, and the diversity, quality and innovation of the program.

What are the factors of your success? It is the combination of the Dance Trance name, the explosive popularity of the DT routines, the high energy experience and our lifestyle brand positioning.

What do you deliver to your members? We strive to exceed member expectations. It sounds so simple but it takes creativity and hard work to rise above the average. Our core values are innovation, expertise, quality, attention to details and results. Dance Trance is a lifestyle brand and one of the few recognizable brands within the fitness community.

When you talk about DT being a lifestyle brand, what do you mean? We use an integrated approach to fitness. It includes cardio and strength training, nutrition, group fitness, social clubs, events and our own retail operation that includes unique and hard to find items. We also have a group excursion called “Groove Tour” that brings together the best dance fitness instructors each year for a tour of a tropical paradise and an array of dance fitness classes. We gain inspiration from other companies that change lifestyle such as Starbucks, W Hotels, BMW, Prada, Gucci and Apple Computers. These brands connect with the consumer and are important symbols of an individual’s lifestyle.

What makes Dance Trance Successful? Our Staff and Students. We are extremely proud of our talented professionals that work for Dance Trance across the nation. From the desk staff to our great instructors, DT is an impassioned team of fitness professionals.

What is your long-term plan? Our long-term plan is to build a global lifestyle brand. Members who get results from DT remain in the program and improve the retention rate. We also look to provide a sense of community so our members feel like they belong to something special. They spend more time in the program and become brand evangelists. In fact, forty to fifty percent of the new members come from referrals from existing members. We will also extend the brand and look to introduce new programs (like the P.A.C.E.and DT KIDS programs), products and services that our members desire. In addition, we employ an integrated marketing and public relations strategy to keep Dance Trance top of mind in our target markets.

What is your greatest challenge? The greatest challenge is attracting the best, brightest and most passionate team leaders to help execute our long term vision to deliver our unparalleled member experience. We have new locations coming up this year along with licensure opportunities.

Contact us at info@dancetrancefitness.com for more information.