Start Your Own Dance Trance Program

Dance Trance was created to give students a hard-core fitness workout while dancing and having a good time. This is dance fitness at it’s best! It is not a traditional dance fitness program and is different in design from dance programs that have previously been introduced. It covers such a large array of music venues, is easily followed by a large group and incorporates a network that members can belong to and associate with as members.The beauty of this program is the concept of learning and working on your routines instead of just walking through very basic combinations. This allows you to offer different levels of class and capitalize on a population of students that are bored with the very basic.

The DT choreography is created in a manner that allows students to pick up combinations as they learn. The musical phrases (verses, chorus, bridge and instrumentals) are all choreographed and these movements repeat within each song. Students can learn routines in our instructional class sessions or pick up on the fly.

Dance Trance routines are originally choreographed combinations to original music by the original recording artist. No more mixed music. You download original music from any music site to use in your class. Our song selection is diverse and covers almost every genre. You never get tired of one type of music, we cover it all!

New students can join your program without knowing a single step. Beginners can start out slow and easy in a class designed specifically for them. Most Dance Trance programs eventually offer 3 levels of classes that are designed to cater to a wide range of clientele. Beginner, Intermediate and Advanced classes invite students to join the program at any level. Dance Trance is about learning and progression. This will keep your students engaged. The workout is there in every level due to the repetition of the combinations.

Another unique aspect of DT is the lack of instructor microphone(s). There are no voice commands. This class is all about the music. Students change with the music or follow hand signals displayed by the instructor. We totally promote setting yourself free to become one with the rhythm and one with the music. DT is never boring and changes on a daily basis to keep interest and a love for great music at it’s peak. You can mix up the routines and add routines of your own as you see fit. This class is so exciting that members have offered to pay just to watch the class at work.

If you purchase a Dance Trance license, it belongs to you.  You can hold the classes any where you like as long as you keep the program in one facility.  We do recommend at least three classes per week to start in order to be a success.

You hire your own instructors and run the classes as you see fit. If you move your location, the license will go with you. You just have to respect the mileage restrictions we have put in place for other licensee members.

Our directors have programs running in:
Dance Studio
Fitness Center
Gym
Yoga studio
Dance Fitness Center
Community Center
Their own studio

DT is a fitness program first where we use music video style choreography to help us get to the next level of fitness. We try to interpret what the artist is conveying to us in our choreography. We are pretty radical with our approach. We take dance and turn it upside down – we take aerobics/fitness and turn it upside down, then MASH the two together to give us this very edgy street fitness program. This is a choreographed class that includes dance combinations and cardio moves to get you the most satisfaction possible from an intense workout. You can tone and shape, build your cardiovascular endurance, and loose weight all while picking up “off the chain” dance moves! Students do not need to have a dance background, just determination and commitment to progress in the DT class. DT can consist of one program class or a variety of the programs levels (Beginner, Intermediate, Advanced). We will help you select what programs may be beneficial to your facility and geographic population to start out your program.

As DT has gained in popularity, students have begun to search for Dance Trance classes. Take advantage of our great popularity by starting your own licensed program today. Becoming a member of the DT family means that you will have access to our websites and e-mail groups at www.dancetrancefitness.com andwww.dancenetfitness.com. Both of these sites offer thousands of interested students that are already looking for dance fitness classes. It is a great opportunity to show that you are part of the new fitness movement and are offering a new exciting state-of-the-art program.

DT is a class that attracts both men and women of all ages for various reasons. For women, it is a fun and sexy workout that is fresh and loud. It has a different atmosphere from the traditional aerobics and fitness class and will attract a wide variety of members that want to look good and act cool. DT tones and shapes the body, helps members loose weight and develops self confidence. This class has a cult-like following and will set your fitness studio apart from the norm. Men are not the exception in this class and they are drawn to the high cardio intensity of the program. Because DT designs dance choreography in a certain format, everyone has the opportunity to pick up on the moves. Nobody needs previous dance experience to enjoy this class!

Instructor workshops are not required, they are optional. You can start up your program before attending. It is a huge benefit however to attend one of these because of all the additional instruction and choreography you receive. Most licensees require their instructors to attend once a year in order to produce a high quality program. Instructors working under a licensee do receive a certification form for attending.  Rate for the workshop is $500 per person. Workshops are currently offered twice per year. Click Here for workshop information.

At Dance Trance we encourage creativity. That means you can do anything you want to enhance your program. If you want to include some of your own choreography locally, we encourage that.

We do have a very specific and balanced standard of quality that our choreography team follows. We know our creation method is successful and appeals to the masses. Deviation from this method and make your program less successful, therefore use caution when creating your own routines.

Routines done locally by licensees are not included in the Dance Trance library for national release. The Dance Trance choreography team is responsible for choreography released for distribution.

Gyms or Fitness Centers
We always recommend starting out in a gym, dance studio or fitness facility unless you have money to invest in your own start-up business. There are pros and cons to each option, but teaching Dance Trance in a facility that has a large base is priceless. It allows you no or low overhead and less stress on trying to make it on your own.

For success starting up inside a gym, look for the hottest, most popular spot in your area. This is the place that will have the most members and will offer you the largest base of students to draw from for your new program.

Gyms generally have thousands of members, so all you’ll need to do is promote to them and the general public in order to have a booming class. We want to stress that the gym will not advertise for you, you should treat this set up just as you would your own location and promote continually throughout the community. Internal and external promotions will only be as successful as the amount of dedication you put into your promotion. Grass roots campaigns bring in the highest percentage of responses (see licensee program manual).

Pros
Huge base of students that will want to try your class
Staff at gym helps with sign in and accounting
Staff promotes your class even when you aren’t there
Just promoting inside the gym can fill up your class
A lot of people get to try out Dance Trance
You don’t have to worry about liability (unless they refuse to cover you) or paying your staff
You get paid no matter how many students you have in class (depending on your arrangement)

Cons
Scheduling
Atmosphere
Audio System
Profits
Fitness Directors (LOL)
Restrictions on music language & etc..
Dance Studios
Starting up in a dance studio will be just like owning your own facility. It can be good practice for those that want to learn how to promote and grow on their own, but does not offer a great base of students for start-up. Traditional dance students will not be a majority of your clientele; so do not count on these students to fill up your floor space. This is a good option if you already have a student base but want to try out what it would be like to own your own studio. It will require a lot of promotions and getting the word out about Dance Trance.

Pros
You have more control
You can probably bring in your own sound & light systems
You can collect your own money & start accounting
You can promote with outside signage
You can make larger profit margins because you are collecting money for your classes
If you pack out these classes, you’ll get paid for it!!

Cons
You may have to share space with other classes
Scheduling
Will have to consider insurance and employees
Not a huge market of members to pull from
Will have to really promote and manage your own program

Your Own Studio

Ahhhhhhh. Owning your own studio can change your life! It’s fabulous and fun but also a whole lotta work. We recommend that you have a huge base of students before moving in to your own location. You will need monies for build out, audio, lighting, flooring and supplies in order to get started. You will also need reserve monies for promotion and marketing. Studio start up can range from a few thousand to hundreds of thousands of dollars. If you don’t have the funds for a new business venture, then we suggest looking at splitting profits at a studio or space that is already furnished and has availability for your classes.
Note: There are studios in our program that have started out from scratch at their own location and been very successful. This is definitely an option and we do not want to discourage you from building your dream. We just want you to know that it is not as easy as just opening your doors!!

Pros
You can create your own atmosphere
It can be exhilarating and the hottest thing in your region
You can schedule for maximum benefit and income
You don’t have restrictions on time slots
You can make changes to meet your needs and increase income
You can sell retail products and packages you design to increase income
You can do anything you want!!!!!!! It’s your studio!

Cons
Higher overhead than another facility
Contract with leasing agent
Liability
More management skills required
You have to be a good business owner and know what is working and when to change it at your location
Canceling class is not a option
Promote or die

Note: We run other classes out of our Jax studio and we recommend that you run as many classes as you can to fill up your schedule. You will need an active, edgy studio to make it more attractive than the local gym. We also try not to run regular classes that you would find at the local gym as you cannot compete with the $10/month gym in a box business. Edgy and quality classes that you can’t find anywhere else really work for us!

You can absolutely teach other programs at your Dance Trance location. We encourage diversity, creativity and all forms of fitness & dance.

Dance Trance has fortitude so we know it is a successful program over a long period of time. We suggest adding in other programs for your clients to enjoy once you have developed a good base for Dance Trance. Other programs will come and go, but Dance Trance is the heart of a great fitness program and will still be going strong after other programs die out.